Time of life...

It seems summer has moved on, so I thought this was a somewhat appropriate autumnal image to share...

It was designed as a background for a poster, used in a presentation, which provided information on the biological, psychological and sociological impacts on health for a case study on George - a 62 year old farm machinery driver.  The field landscape suited his current work role and held connotations of harvest, symbolising the time of his life, nearing retirement.  The setting sun and horizon line also linked in with ideas of forward planning and looking to the future, whilst the setting sun, representing the end of the daily cycle, created a visual metaphor for growing old and end of life.    

uk cod

after attending a BNI breakfast get together, met a couple of people who were putting together a pitch for the UK council on Deafness website. they wanted to put forward both a traditional photographic based template, and an illustrative one, so asked me to produce a banner that visualised sound.

wanted to avoid being too clichéd and started trying to be all conceptual… but ended with an abstract landscape the incorporates different environments (city/residential/country etc..) within a sound wave shape. although obvious, i figured the overall shape has an immediate connotation and the necessary impact to hold the attention of prospective website users. i thought interlinking shapes and lines could relate to UKCoD's umbrella organisation status... and i've added in textures to hopefully suggest depth of sound whilst appealing to other senses such as sight and touch, which are heightened when hearing impaired.

we didn’t win the pitch, but i’m not seeing it as failure, considering we were up against an agency who specialise in websites for people with disabilities…